Affiliate Disclosure

Last updated: 2 November 2026

AD / AFFILIATE DISCLOSURE: Toy Hunt UK is paid for by affiliate links. Links marked Ad are affiliate links, and so are the retailer buttons in our price-comparison results. If you click one and buy something, we earn a commission from the retailer, at no extra cost to you.

Who runs Toy Hunt UK

Toy Hunt UK is run by P. Woolley, trading as Toy Hunt UK, 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. Email: admin@toyhunt.co.uk.

How Toy Hunt UK makes money

Toy Hunt UK is free to use. When you follow one of our affiliate links and buy something, or complete another qualifying action, the retailer pays Toy Hunt UK a commission through an affiliate network. You pay the same price as you would going to the retailer directly.

How we label adverts

Affiliate links are advertising, so we label them where you see them, not just at the bottom of the page:

Retailer buttons and text links that are affiliate links carry an Ad label.
Every gift guide starts with an AD / AFFILIATE LINKS notice.
The price-comparison tool is marked AD / AFFILIATE LINKS above its results.

Links to retailers we have no affiliate partnership with are ordinary links and do not carry the label.

Retailer neutrality

We compare the offers in our partner retailers’ product feeds. We do not claim to compare every UK shop. An affiliate relationship does not mean a retailer pays for a favourable write-up, and it does not mean we guarantee a retailer’s product, service, delivery or stock.

Amazon Associates

As an Amazon Associate I earn from qualifying purchases.

Amazon links contain an Amazon Associates tracking tag. We link to Amazon search results or product pages only. We don't show Amazon prices, and we don't track Amazon prices or send Amazon price alerts. Check the current price on Amazon.

Affiliate networks we use

Awin: our retailer partners through Awin are Hamleys, Plusshop UK, InStock.net, Smallable UK, Mamas & Papas, Maqio and brickzonehub. Awin also supplies the retailer product feeds (names, images, prices, stock and delivery costs) that power our price comparison and gift guides.
Amazon Associates (Amazon UK).
Sovrn Commerce: used for our link to John Lewis, a retailer outside our direct programmes.
CJ Affiliate: we hold a publisher account, but there are no CJ links on the site at present.

A retailer is only treated as an affiliate partner once its programme has approved us and the links are set up on the site. Retailers we mention without a partnership, such as Smyths Toys, Waterstones, Menkind and The Kid Collective, are linked directly and we earn nothing from those links.

Independence and trademarks

Toy Hunt UK is not owned by, affiliated with, sponsored by or endorsed by any brand or retailer named on the site, including Smyths Toys and the LEGO Group, beyond the affiliate programmes listed above. Product names, logos and trademarks belong to their owners.

Prices and availability

Retailer prices, stock status, delivery charges and promotions can change at any time. Each gift guide shows the date we checked its prices. The retailer’s website is the final source for the price and terms at checkout.

Questions

Affiliate and advertising enquiries can be sent to admin@toyhunt.co.uk.