About Toy Hunt UK

Hi! I hunt the best toy prices for you.

Toy Hunt UK mascot: a smiling girl in a camo Toy Hunt UK cap

Toy Hunt UK is an independent UK toy price-comparison and gift-guide website. It's run by P. Woolley and launched in October 2026. Our motto: you find the toy, we hunt the price.

What we do

Price comparison: search for a toy, brand or character and we show you offers from our partner retailers side by side, so you don't have to open ten tabs.
Gift guides: hand-picked lists such as best toys for 5 year olds, stocking fillers under £10 and trending toys. Every pick was in stock when we checked, and each guide shows the date its prices were checked.

Our gift guides

How we get our prices

Retailer prices come from the retailers' own product feeds, supplied through the Awin affiliate network. Each feed gives us the product name, image, price, stock status, delivery cost and a tracked link to the product page. Our current feed retailers are Hamleys, Plusshop UK, InStock.net and Smallable UK.

We show prices exactly as the retailer's feed supplies them. We never invent a price, a discount or a "was" price.
If a cheaper listing is out of stock, it doesn't win the comparison.
Feeds are refreshed regularly, but prices and stock can change at any time. The retailer's website is always the final word on price.
Amazon: we link to Amazon UK search results or product pages, but we don't show Amazon prices, and we don't track Amazon prices or send price alerts. Check the price on Amazon.

How we make money

AD / AFFILIATE DISCLOSURE: Many links on Toy Hunt UK are affiliate links, marked Ad. If you click one and buy something, the retailer pays us a commission, at no extra cost to you.

We use Amazon Associates, the Awin network and Sovrn Commerce for the affiliate links on this site, and we also hold a CJ Affiliate publisher account. As an Amazon Associate I earn from qualifying purchases. Commission never changes the price you pay, and we don't publish star ratings or reviews we haven't collected. Read our full Affiliate Disclosure.

What we don't do

Toy Hunt UK doesn't sell toys or take payments. When you click through, you buy from the retailer, and your order, delivery, returns and refunds are handled by them.

Independence and trademarks

Toy Hunt UK is independent. It is not owned by, affiliated with, sponsored by or endorsed by any brand or retailer we write about, including Smyths Toys and the LEGO Group, beyond the affiliate programmes listed on our Affiliate Disclosure page. Product names, logos and trademarks (for example LEGO®) belong to their owners and are used only to identify the products.

Get in touch

Questions, corrections or partnership enquiries: admin@toyhunt.co.uk, or see our Contact page.

Operator: P. Woolley, trading as Toy Hunt UK
Postal address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
Email: admin@toyhunt.co.uk