LEGO Star Wars Millennium Falcon (75375)
Price now£74.99 at Hamleys
Set 75375. Check the set number before you buy: there are several Millennium Falcon sets.
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🏷️ BLACK FRIDAY 2026 · UK
Black Friday 2026 toy deals: the hub
The dates, the best toys to watch and the prices we found when we checked on 22 October 2026, all in one place.
Countdown to Black Friday (UK time):
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🛍️ Black Friday: Fri 27 Nov 2026💻 Cyber Monday: Mon 30 Nov 2026
Prices checked 22 Oct 2026, may change. Black Friday hasn't started yet, so none of these are Black Friday deals. They're the prices our partner shops listed on 22 October 2026, so you can tell a real deal from a fake one. We'll update this page as the deals drop.
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UK 18+. Free email entry available. T&Cs apply.Toys to watch this Black Friday
We've picked 26 popular toys across LEGO, Jellycat and soft toys, family games and big-ticket buys. Every price below comes from our partner shops' product feeds or the shop's own website, checked on 22 October 2026. Where we found the same toy at two shops, we show both and flag the lowest.
Our partner shops' feeds don't include 'was' or RRP prices, so we don't show savings we can't check. Prices and stock can change at any time: always check the final price, including delivery, before you buy.
LEGO to watch
Big LEGO sets are some of the most-wanted Christmas gifts. Use the set number to check you're comparing the same box.
LEGO Harry Potter Talking Sorting Hat (76429)
Price now£89.99 at Hamleys
Set 76429.
LEGO Pokémon Eevee (72151)
Price now£54.99 at Hamleys
Set 72151, from the LEGO Pokémon range.
LEGO Technic Ferrari SF-24 F1 Car (42207)
Price now£199.99 at Hamleys
Set 42207. Don't mix it up with the much smaller Speed Champions SF-24 (77242).
LEGO Friends Pony Ranch & Stable (42654)
Price now£59.99 at Hamleys
Set 42654.
LEGO Minecraft The Creeper (21276)
Price now£34.99 at Hamleys
Set 21276.
Jellycat & soft toys to watch
Cuddly gifts from Jellycat, Pokémon and Squishmallows. Here's what they cost when we checked on 22 Oct 2026, so you'll know a real discount when you see one.
Jellycat Amuseables Letter to Santa
Price now£46.00 at Smallable
A festive Amuseables plush.
Jellycat Munro Scottie Dog 'Winter Jumper'
Price now£48.00 at Smallable
Jellycat Peanut Penguin (Large)
Price now£28.00 at Smallable
Smallable also lists the Small size at £18.00.
Jellycat Amuseables Croissant
Price now£22.00 at Smallable
Pokémon Sleeping Pikachu 18-inch plush
Price now£39.99 at Hamleys
Hamleys also lists Sleeping Squirtle and Charmander at the same price.
Squishmallows 8-inch Star Wars Ewok
Price now£14.00 at Hamleys
Family games to watch
Board games make easy Christmas gifts. Several of these are listed at two of our partner shops, so you can see who was cheaper when we checked on 22 Oct 2026.
Guess Who? Super Mario edition
Lowest on 22 Oct£18.99 at Plusshop
- £18.99 at Plusshop (delivery listed £7.95) LOWEST
- £19.99 at Hamleys (delivery listed £3.99) Ad See it ↗
Jenga
Lowest on 22 Oct£17.00 at Smallable
- £17.00 at Smallable (delivery listed £13.00) LOWEST
- £17.99 at Hamleys (delivery listed £3.99) Ad See it ↗
UNO card game
Price now£8.99 at Plusshop
Hamleys' feed lists an UNO card game at £12.00.
Big-ticket toys to watch: ride-ons, Barbie & Pokémon
The bigger the price, the more a real Black Friday discount is worth. Note the price we found on 22 Oct 2026 so you can tell a real deal from a fake one.
AIYAPLAY Land Rover 12V kids' ride-on car with remote (white)
Price now£146.97 at InStock.net
A licensed 12V electric ride-on with a parent remote, per the listing.
AIYAPLAY Honda kids' 6V electric quad bike (red)
Price now£61.97 at InStock.net
Listed for ages 1.5–3.
Micro Scooter Maxi Deluxe LED (red)
Price now£144.95 at Hamleys
Hamleys lists the purple at the same price.
Toniebox 2 Starter Set + Pokémon Pikachu Tonie
Price now£109.99 at Hamleys
Barbie Mysteries Ultimate Stable playset
Price now£59.99 at Plusshop
🕵️ How to spot a fake Black Friday deal
- Note the price first. Use the prices on this page (checked 22 Oct 2026). If a Black Friday 'deal' costs more than the price we found in October, it isn't a deal.
- Don't trust the 'was' price on its own. A big crossed-out price only matters if the toy actually sold at that price. Check other shops before you believe it.
- Compare the exact product. Match the LEGO set number, the size (a 'Large' Jellycat isn't a 'Small') and the edition. Similar names can hide a cheaper or older version.
- Add delivery. A cheaper toy with £7.95 delivery can cost more than a dearer one with free delivery.
- Ignore the countdown pressure. 'Ends in 10 minutes' timers are there to rush you. Black Friday weekend runs until Cyber Monday, 30 November.
- Check the shop and the returns policy. Buy from shops you know, and check whether Christmas gifts can be returned in January.
Consumer group Which? has found many Black Friday 'deals' in past years that were the same price or cheaper at other times. Read Which?'s Black Friday advice.
❓ Black Friday 2026 FAQ
When is Black Friday 2026 in the UK?
Black Friday 2026 is on Friday 27 November 2026. It's always the day after US Thanksgiving, which falls on the fourth Thursday of November (26 November in 2026).
When is Cyber Monday 2026?
Cyber Monday 2026 is on Monday 30 November 2026, the Monday after Black Friday. Black Friday weekend runs from Friday 27 to Monday 30 November.
Are toys cheaper on Black Friday?
Sometimes, but not always. Some toys do get real price cuts, but others are 'reduced' from a price they were rarely sold at, or are cheaper at other times of year. That's why we show the prices we checked on 22 October 2026 on this page: if a Black Friday 'deal' costs more than the price here, it isn't a deal.
When do Black Friday toy deals start?
Many UK shops start their Black Friday offers before the day itself, often earlier in November, and some run them until Cyber Monday. Each shop chooses its own dates. We'll update this page as the deals drop.
Should I buy now or wait for Black Friday?
If a toy might sell out, or the price is already good, buying now can make sense. Check the shop's returns policy and whether it offers price matching. If you can wait, note the price on this page (checked 22 October 2026) and compare it on Black Friday.
Is Cyber Monday better than Black Friday for toys?
There's no fixed rule. Some offers last all weekend, some change on Cyber Monday, and some end early or sell out. Compare the price on the day rather than relying on the label.
Bookmark this page!
We'll update the Black Friday hub as the toy deals drop, with prices from our partner shops. Bookmark it now (Ctrl+D, or Share › Add to Home Screen on your phone).